Marshall Goldsmith Headlines NAPL 2008 Top Management Conference

TMC opens with a look at the state of the industry from NAPL Chief Economist Andrew Paparozzi, featuring the latest findings from the soon-to-be-released 2008 State of the Industry Update and focusing on how to come out of an economic slowdown stronger than you were going into it.

The industry overview is followed by How to Create Value in Print, with James Mikol of Leo Burnett. Burnett provides the customer’s point of view in terms of expectations and shows how print continues to be part of today’s media buys, and can grow rather than shrink if presented correctly as part of an integrated media campaign.