Materials Handling in the Bindery — Moving It on Over

For some applications, however, digital workflows have changed the way materials are handled in the bindery, adds Tom Benedict, senior vice president of sales and marketing, Banta Catalog Group. One example is accuracy of ink-jet addresses and messages on mailings.

“The Postal Service’s MERLIN system requires the printed barcode to be completely legible, so Banta has implemented its proprietary Banta Vision System, which places barcode readers on the bindery line,” Benedict notes. “The Banta Vision System verifies the accuracy of information and reads every barcode that goes through the machine. If the barcode is not legible, it rejects the product and reorders it in the system. As the only printer with this system, our direct marketing customers can realize savings, efficiency and increased productivity.”