Materials Handling in the Bindery — Moving It on Over

In the immediate future, Banta’s marketing exec sees more marrying of conventional and digitally printed pieces on the binding line. Because of digital workflows, there is an opportunity to digitally produce covers, order forms and selected signatures on the binding line, he says.

“Direct marketers can analyze their customer responses based on data gathering and knowledge and, within hours before binding, are provided opportunities to make smarter decisions regarding product selection and messaging, among other factors.”