Mazda Chooses High-Impact Direct Mail to Announce New Vehicle: Solution of the Week Video
This week, Structural Graphics features a high-impact direct mail campaign that it produced for Mazda. This campaign, was designed in conjunction with in-house agency, Garage Team Mazda.
When the new 2014 Mazda 3 was released, it had to be introduced in an attention-grabbing way. The result of the campaign was an impactful dimensional mail piece. This multi-wave campaign, targeted to 300,000 people in close proximity to Mazda dealerships throughout the country.
The patented Extendo design was the perfect format for interest, engagement, and plenty of real estate for messaging and photos. It did so well the company followed up with another campaign a few months later.
About Structural Graphics
Structural Graphics introduced the world to dimensional print marketing in 1976 and has been leading the charge ever since. And as the world changes, our capabilities and service offerings continue to evolve.
For over three decades, we’ve helped market many of the most influential brands. And we’ve done this by delivering attention-getting solutions that stop people in their tracks.
