McIlroy--Are We in Worse Shape Than Anyone Thinks?

". . . a study released in March by Mediamark Research Inc. (MRI) [claims that] top magazines lost 61 million readers, ages 18 to 49, between fall 1997 and fall 1998 . . . "

MRI's study "blames the savage drop on reader migration to the Internet, and predicts the effects will be real and lasting."—MRI Website, http://www.mediamark.com/.