McIlroy--Are We in Worse Shape Than Anyone Thinks?

"According to Mediacen-tral.com, the March study found that readership was down 5.5 percent among adults age 18 and older, and down 5.9 percent among adults age 18 to 49. During that period, 56 titles gained 18 million impressions, but 144 magazines lost 79 million impressions. According to the report, reader declines were more severe in pass-along readership than in primary readers."—NewsInc., March 1999.