McIlroy--Are We in Worse Shape Than Anyone Thinks?

The impact will be: "Developments that before were thought [to] might only happen in 'a million years' (if ever) will likely happen in the next century." Gulker uses the paper to point to the impossibility of accurately predicting trends based on short-term data analysis, and to the broader concept that the pace of change has increased so dramatically that positing a significant decline in printing and publishing is now credible.