McIlroy--Are We in Worse Shape Than Anyone Thinks?

Prepare for Impact
I've been writing about the impact of the Internet on the printing industry for several years now. I suspect my views were similar to most of yours—"Sure, the Web will have an impact, but the impact will be gradual and easily foreseen."

This past summer, I had lunch with Craig Cline, my colleague at Seybold Seminars, and with Apple Computer's Chris Gulker, who was (at the time) in charge of marketing to the printing and publishing industries (he has since moved on to an Internet startup). We talked about the problems the printing industry is facing in financing new capital equipment purchases and about the challenge of accurately assessing change in this era of rapid technological transformation.