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"If there was a trend to replace printing with the Web, it would no doubt happen here first, before any other place in the country," Nelson concludes. "People here are hell-bent on technology and are quicker to use it.'"—San Jose Mercury News, June 1999.
Declining Sales
While the evidence in this article is, at best, anecdotal, it suggests a new scenario for a decline in print sales. Clearly, the adoption of new Internet technologies is most rapid in Silicon Valley, but it's equally certain that the trends developing here will spread, over time, to the rest of the country.
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- Companies:
- NAPL
- People:
- Chris Gulker
- Mark Michelson
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