McIlroy--Digital Printing - Are You Making Money?

Susan Kinney, of Castle Press, brought her company into digital printing to address her own needs. While the 60-employee company does nearly $7 million in printing, Kinney also operates a $1.5 million greeting card firm, Painted Hearts and Friends. In 1995, she bought a Xeikon/Barco press to create shorter and faster runs of her greeting cards. Digital printing has since become the fastest-growing segment of her business.