McIlroy--Digital Printing - Are You Making Money?

"Digital press sales are growing at 25 percent a year," she said. "Litho is growing at about 3 to 6 percent. Half of our new customers are on the digital press."

Kinney has found other benefits in operating a digital press. "It's easier to get new first-time sales appointments when you have a new technology," she pointed out. Castle Press employs a telemarketer who obtains a first appointment on half of her calls because of the technology.