McIlroy--Digital Printing - Are You Making Money?

Of significance, even though the digital press opens the doors, the sales reps still sell (by volume) 75 percent litho against 25 percent digital printing.

Equally important, digital printing brings Castle Press to a new group of buyers. "Instead of dealing with purchasing agents, we're now dealing more with CEOs, marketing officers, brand managers and production managers," Kinney said.