McIlroy--Digital Printing - Are You Making Money?

"There is no natural demand or pent-up demand for digital printing," he declared. Rosen echoed the comments of market analyst Joe Webb, who has pointed out that digital printing is a need that most customers don't recognize.

Rosen introduced two panelists who are truly making a success out of the digital printing business. The first was Karen Kelty, vice president of marketing at XYAN Corp., outside of Philadelphia. The second was Susan Kinney, president of Castle Press in Pasadena, CA.