McIlroy--Digital Printing - Are You Making Money?

Keys to Profitability
XYAN is carving success in the digital print market one small step at a time. It has developed a consultative sales strategy, and accepts that the sales cycle is much longer than for traditional printing. The company's 100 sales reps receive extensive training and support, as do customers. XYAN focuses on niche markets, such as legal and financial printing, and avoids trying to be all things to all people.