McIlroy--Managing Mixed Platforms

The emotional issue is an intriguing one. Macintosh loyalists, myself included, tend to see ourselves as the true keepers of the computing flame, and make a tacit assumption that Windows users are computing heathens. But more than one conference attendee observed that it all depends on where you start. John Timblin, who heads the electronic publishing department at Radio Shack, formed his group around the PC, and says that his designers and production artists are every bit as chauvinistic about their Windows computers as the toughest Mac lovers.