McIlroy--Managing Mixed Platforms

At the same time, and for the first time, I started to feel OK about the changing landscape. Brands can polarize customers, but a range of choices has its own freedoms. I started to feel that the mixed-platform future might just be a good thing for all of us.

—Thad McIlroy

About the Author
Thad McIlroy is a San Francisco-based electronic publishing consultant and author, and serves as program director of Seybold Seminars. He welcomes comments at tkmcilroy@aol.com.