McIlroy--Managing Mixed Platforms

The Fall and Rise of Apple
Another factor was Apple's near collapse of the last few years, ended only recently by Steve Jobs' deft moves to get the company back on track. Just 10 months ago, I was predicting that Apple wouldn't make it through 1998 without merging or being acquired. MIS types, long anxious to rid their corporations of Macintosh computers, finally had potent ammunition with which to fight. "Look," they said, "Apple's nearly out of business—we better get these Macintoshes out of here." So a slow trend towards the PC-ification of the publishing world was hastened by Apple's own inept behavior.