McIlroy--Managing Mixed Platforms

It was also very clear at the conference that mixed-platform problems have as many roots in human emotion as they do in technical challenges. During the conference I posited that while few publishers would ever resist being pulled away from their Windows computers, the same could not be said for Macintosh publishers. As one attendee said, "They'll get my Macintosh when they pry it away from my cold, stiff fingers."