McIlroy--Print Production Managers Must Become Content Managers

I'm working on a new seminar series for Insync Media, a Los Angeles-based printing and new media firm, and I thought I'd share some of the insights that are emerging from the process.

Most of my seminars are offered to printers and prepress shops. When I say "you" in my seminars, it's usually the same "you" that I reference in this column. However, this new series is, instead, directed at your customers or, more specifically, at a segment of your customers—namely senior managers of creative/production services at large corporations, ad agencies and design studios.