McIlroy--Print Production Managers Must Become Content Managers

But, before content management can come into play, creative services and print production managers have to get a handle on their digital workflows. It's my experience that almost everyone in the graphic arts continues to manage by crisis. We work like emergency fire crews in crisis, rushing from one blaze to the next, not quite extinguishing the fire in the high-rise apartment complex before racing to the office tower across the street. There's no time for planning during a crisis.