McIlroy--Print Production Managers Must Become Content Managers

The reality is that digital workflows can be controlled today. Workflows can be made predictable. Jobs can be submitted via high-speed telecommunications. Digital proofs do work. So does CTP. If print managers don't get a handle on existing workflows, they're never going to find the bandwidth to make the transformation to content managers. And managing dynamic digital content into multiple media is a challenge that's going to make putting ink on paper seem like child's play.