McIlroy--Print Production Managers Must Become Content Managers

With all of the upheaval caused by the Internet and the World Wide Web, these creative services managers and print production managers find themselves faced with an uncertain future. Will they still fill a vital role in their organizations in the next century? Or will they find themselves increasingly marginalized in print communication, as the dynamism shifts to the Web and other electronic media? My new seminar series, called "Managing Content: Strategies for the New Millennium," is specifically designed to prepare them to transform their roles and responsibilities into a position called content manager.