McIlroy--Print Production Managers Must Become Content Managers

On the one hand, the print beast has nearly been tamed. Print is moving from unpredictable craft to predictable manufacturing. Advances in digital workflows, color proofing and CTP are making print more science than skill. At the same time, the Internet and the World Wide Web are moving into the mix, broadening the communications channel and throwing a range of unfamiliar challenges into the manager's job.