McIlroy--Print Production Managers Must Become Content Managers

Too many print managers are eschewing the responsibilities associated with the Internet and the World Wide Web, abandoning the task to MIS departments and to senior marketing staff. This is where the peril lies. It's our belief that if creative services and print production managers fail to seize responsibility for new media, they will find themselves marginalized in the communications hierarchy, particularly as their skills are devalued by automation.