McIlroy--QuarkXPress and InDesign Battle it Out

The Contender Stumbles
Arguably there were several factors involved; but, to my recollection, the number-one reason was that Adobe took its eye off the ball in the all-important Macintosh market. At that time, Windows PCs were in a minor ascendancy in the graphic arts, and the new wisdom mandated that software should be released more or less simultaneously for both Macintosh and PC computers.