McIlroy--QuarkXPress and InDesign Battle it Out

Quark had created a volunteer sales force among the world's printing and prepress companies. Game over. PageMaker continued to prosper in the office and SOHO markets. But QuarkXPress took the title of the best-selling page layout software, and ended up with some 85 percent to 90 percent market share at the high-end part of the market—not necessarily the most lucrative, but certainly the most prestigious. Along the way, Quark became a hugely profitable private company and made multi-millionaires out of its two co-owners, Tim Gill and Fred Ebrahimi.