McIlroy--QuarkXPress and InDesign Battle it Out

Thus, Adobe InDesign was conceived: a next-generation page layout tool with the best typography possible on the desktop and intimate links to other Adobe software. A Quark killer!

A New Player on the Field
After years in the laboratory, InDesign was finally launched a year ago with great hoopla. Everyone paid attention. There was a single question on all their lips. Was this to be, finally, the Quark killer—the product that would humble the arrogant victor? Adobe officials were characteristically tasteful in their response. Yes, they would admit, Quark is our competitor. And yes, InDesign must surely competes with QuarkXPress. But a Quark killer? Oh, that's hardly for us to say. Let the market render its verdict.