McIlroy--QuarkXPress and InDesign Battle it Out

The competition might have remained dignified, except that Quark tried to pull a fast one on Adobe. In September 1998, when Adobe's shares were trading down around $25, Quark announced a sort-of takeover bid for Adobe. The bid never materialized in specific terms, and appeared afterwards to have been designed mainly to humiliate Adobe at a moment of weakness. It helped Adobe clarify its thinking on InDesign's market position.