McIlroy--The (Hidden) Meaning of DRUPA

The issue is complex. I'm generally of the opinion that there are indeed some very challenging days ahead for our industry. Most of the challenges come from new media and the Web, which offer more compelling vehicles than paper for certain kinds of information delivery. To believe that DRUPA would have offered a vision of a way out of this challenge is to believe that the printing industry can be saved by technology. It can't.