McIlroy--The (Hidden) Meaning of DRUPA

Part of what makes it so difficult to interpret the impact of DRUPA is the sheer scale of the event. Held only once every four or five years, the show is enormous by North American standards. More than 413,000 visitors came to the Dusseldorf fairgrounds to take in DRUPA 2000, visiting stands from 1,957 exhibitors. The nearly two thousand exhibitors must have generated 3,000 to 4,000 new product announcements at the show. Surely some of them were important?