McIlroy--The (Hidden) Meaning of DRUPA

Oh, sure, there was hoopla. And companies like Xerox trying to make their presence at DRUPA seem more significant than it was. But, in the end, there was a real dearth of announcements or technology demonstrations that made you rethink where our business might be going.

After the show, several vendors announced record sales from DRUPA. But that's not surprising. Most hardware vendors suffer a sales drought in the months prior to the event, as savvy customers delay purchases, knowing that DRUPA will feature product updates and pricing specials.