McIlroy--The (Hidden) Meaning of DRUPA

Some analysts and vendors say that the big news at DRUPA was in digital printing. Benny Landa, president and CEO of Indigo, described DRUPA 2000 as "the digital printing Olympics." But digital printing was big news at DRUPA 1995. Is it still big news five years later?

I walked by Indigo's booth late in the show, and Landa was up on the stage, drawing a big crowd to demonstrations of Indigo's latest boxes. All I could do was remember Landa up on the stage five years before, offering his charismatic presentation. I had the very perverse thought that he had perhaps been in Dusseldorf the whole time, presenting his shtick five times a day throughout.