McIlroy--The (Hidden) Meaning of DRUPA

Past Meets Future
It was somehow appropriate, too, that Germany had managed to tie DRUPA 2000 into another celebration, the 600th birthday of Johannes Gutenberg (or so they guess; no one knows exactly when he was born). Held in Mainz, Germany, Gutenberg's birthplace, the year-long festival features exhibits, concerts, lectures and the "Gutenberg Marathon," a foot race. The tie into the musty origins of printing and publishing served only to ground DRUPA in the past, rather than the future, heightening for me the sense that DRUPA 2000 was not the place to be if you wanted to understand where this business is going.