McIlroy--The (Hidden) Meaning of DRUPA

Remarkably, I encountered more than a dozen at DRUPA. The American companies mostly contented themselves with space in the U.S. vendor ghetto. Newcomers were scattered around the numerous exhibit halls, there to be discovered after exerting a little extra effort. With the interest and enthusiasm for all things dotcom peaking just before DRUPA's mid-May opening, there were a variety of European and Asian startups there as well, happy to try to convince you that they had a meaningfully different offering.