McIlroy--Where Are We Going On the Web?

iPrint is a quick print store on the Web. It's happy to take first-time customers right off the street, and process a $25 order. ImageX is looking at larger repeat customers. Neither one actually does any printing, instead farming the mundane manufacturing out to a host of contract printers.

The third player is Digital-Net, which offers a custom software system to existing printers that, in turn, creates the infrastructure for printers to provide the same kind of services that iPrint and ImageX are trying to offer on a broader scale.