McIlroy--Where Are We Going On the Web?

I believe that most printing is purchased today because of strong relationships between printers (mostly via their sales reps) and customers. These relationships are necessary to facilitate the flow of custom-manufactured product.

For printing to be bought on the Web the customer has to be willing to view it as a manufactured product, with the assumption that the product will be delivered on-time, on-budget and as-requested, without extensive human interaction.