McIlroy--Where Are We Going On the Web?

These Web sites are little more than "brochureware." They comprise the online equivalent of the "capabilities brochure" of yore, and have about as much value. Every printing company feels it should have a Web site—just like every printing company feels it should have a capabilities brochure—even though this site doesn't really achieve anything. It was created more because it's embarrassing in omission, rather than out of any real expectation of benefit.