McIlroy--Winning Battles, Losing Wars

The day after Adobe announced InDesign, Quark's founder, Tim Gill, took the Seybold stage and offered the audience a preview of a range of new technologies and products.

Among them was a technology code-named Troika, which presented a vision of true "media-independent publishing"—text and images moved dynamically both to print and the Web—rather than the inefficient and ineffective repurposing that's the norm today.