McIlroy--Winning Battles, Losing Wars

Through all of this, Adobe has lagged in product engineering, but excelled in customer support. While Adobe has some programs that are industry darlings—Photoshop being the leading example—it also offers PageMaker, which is rarely used by high-end designers and publishers. Ever since Adobe bought PageMaker (when it acquired Aldus) more than a half-dozen years ago, its executives have targeted QuarkXPress with a passion that approached obsession.