McIlroy--Winning Battles, Losing Wars

Stakes Have Changed
The fly in the ointment is that the stakes have changed. This is no longer strictly an ink-on-paper world. Designers and publishers are ever-increasingly concerned both with print and the Internet. The current solution to the multiple-media challenge is mostly to take print publications and "repurpose" them to the Web—to extract the words and images from the print publication and re-edit and redesign them for Web use.