Meeting of the Minds --DeWese

Alan, this excellent letter should help you frame a "position" for you, your sales team and your company. Your company is in a completely different printing segment and I'm sorry to hear that reverse auctions have also invaded your arena.

My solutions are always too simple. If everybody will just say no to reverse auctions, there will be no more reverse auctions. And if everybody will just raise prices 10 percent, there will be a slight profit in the printing business.