MERCURY PRINT PRODUCTIONS -- A Digital Thrust

BY MARK SMITH

To be sure, the Mercury Print Productions of today has a compelling story to tell. It embodies both attributes connoted by its name: the speed of the winged messenger god and the high-tech of space exploration.

Having been a strong player in the on-demand digital print arena for some 10 years, the company just completed beta testing the new Xerox DocuColor iGen 3 digital color production press and is now its first commercial user worldwide. Its sheetfed offset printing capabilities have far from suffered, though, as the shop also offers state-of-the-art computer-to-plate (CTP) production as a front end to four (two- to six-color) 40˝ Heidelberg sheetfed offset presses and a couple of smaller machines.