MERCURY PRINT PRODUCTIONS -- A Digital Thrust

A more ambitious on-demand book project Mercury already has in production entails digitally printing the inside pages with static text and then adding color covers printed with variable data. "We're utilizing downloads from the Internet to add people's pictures and names," Place reveals. "The service is marketed through the publisher's Website." Buyers are presented with a formatted template that they use to fill in their personalized information and add a JPEG-format photo.