MERCURY PRINT PRODUCTIONS -- A Digital Thrust

Today's competitive environment requires printers, in general, to become more of a marketing resource for their clients, according to Place. They must be able to come up with new ways to use all of the available options in helping their clients communicate effectively and affordably, he asserts.

Striving for efficiency in its own production has led Mercury Print to adopt a PDF-based workflow using a Prinergy system. All work is processed in that format, whether or not the client actually submits a PDF file. "PDF makes files a little more bullet-proof going through our systems," Place notes.