MERCURY PRINT PRODUCTIONS -- A Digital Thrust

The choice of equipment was as much about having a supportive relationship as it was the technology itself, he continues. "We've been working with Xerox for many years and we wanted to be on the forefront of digital color printing," Place says. Management's emphasis on seeking strong vendor/printer partnerships is reflected in the fact that, outside of the on-demand area, the plant basically is an all Heidelberg shop, he adds.