Merrick Makes a Connection With Digital Printing

LOUISVILLE, KY—As the home of the Kentucky Derby, Louisville is accustomed to long shots. And in 1994, Merrick Printing bet on one of the longest shots of all: digital printing.

Despite all of the hoopla surrounding digital printing, this technology does not ensure higher profit margins—as many hapless printers have discovered. Merrick Printing, however, has discovered differently, hitting the jackpot with its digital on-demand services.