Merrick Makes a Connection With Digital Printing

Why has Merrick Printing succeeded with digital printing when so many other printing companies have failed? Attitude, according to President David Merrick.

"Most people look at DocuTechs like big copiers," he says. "We don't, and we never have."

Rather than train copier operators to run the Xerox digital printing systems, Merrick trained highly skilled—and highly paid—electronics professionals. Also, before Merrick introduced digital printing services to the market, it showed customers how digital printing could provide quality comparable to offset output for certain jobs.