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Unger and Gray ran with the idea, creating a logo and Website, then shot a YouTube video that went viral. With the help and support of other professionals in the Vancouver community, Unger and Gray were able to enlist about 300 people who pledged to go crazy with their commute on the last Friday in August, with people weighing in from Seattle, Portland, OR, and Victoria, BC. Their modes of travel ranged from the basic to the absurd, all in the name of forsaking carbon producers.
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