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Erik Cagle
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Lastly, from a company that has changed its identity often throughout its history, comes the desire to brand itself.
“Some of our customers think of us as a really good commercial offset printer, while others think of us as a quick printer or a digital printer,” Joe Metzger concludes. “Others think of Metzgers’ direct mail or fulfillment services. We must continue to build our brand with all our clientele, so everyone understands what we are about and what we can do for them.” PI
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Erik Cagle
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