Poster Series Proves Classic Hit for Meyers —Michelson

THEY SAY the best marketing campaigns are those that, over a period of time, seem to take on a life of their own. Such is the case with the series of vintage automobile posters created by Meyers—a point-of-sale, signage and label specialist based in Minneapolis—to promote its large-format sheetfed printing capabilities. When brothers Mark, Chris and David Dillon acquired their first large-format sheetfed press in 1995, they wanted to create a print promotion that would drive home the potential of the new six-color, 63˝ MAN Roland with UV coater to customers and prospects. Although at first tempted to produce a poster utilizing the full 45x63˝ sheet size, they realized that few recipients would actually have the necessary wall space to display a poster of that size. Instead, they opted to use the full sheet width of 63˝, but keep the poster at a more manageable, 9˝ height.